2024 Advance CTE Fall Meeting

Building effective recruitment and program communications is about more than catchy phrases and bright colors. Effective state recruitment structures must actively engage learners and families in all stages of recruitment communications to fully understand and subsequently help learners navigate a recruitment journey that meets their needs. In this interactive session, participants will hear from state and local leaders highlighting how engaging learners in recruitment communications and systems has challenged their thinking and made a positive impact. Participants will also get a first look at a communications assessment and planning tool from Advance CTE inspired by lessons learned from 4 years of communications technical assistance. 
Learning objectives:

• Gain an understanding of the impact and importance of direct engagement with learners and focus populations to improve the efficacy of recruitment communications and efforts with the goal of reducing gaps in CTE enrollment and participation.
• Learn best practices for developing systems and routines to include learner and family input and voice in recruitment communications from state and local leaders who participated in the Building Effective State CTE Recruitment Systems and Communication cohort.
• Understand how to evaluate current practices, take routines to the next level, and get started using a new Advance CTE tool to develop learner-centered recruitment and program communications and systems.